we would love to tell you that frios was made by elves, fairies, or Oompa Loompas because there is so much magic in these frozen treats on a stick (serious, serious amounts of magic but nothing illegal).
frios started in a tiny garage years ago, trying to escape the doldrums of life. we continue to try to escape the ordinary monotony by employing humans who try to live magically every day. we call ourselves “Happiness Hustlers.”
(queue any Beyonce or any song that really makes you happy, like REALLY REALLY happy.)
The job is simple, to be bound and determined to leave people better than we found them, with a bigger smile on their faces and more joy in their hearts. This is done inclusively with a lot of smiles and a frios in their hand.
Our owner Cliff bought a frios franchise in 2018, and not even a year later, he purchased the ENTIRE company. Why?
Cliff was stuck in traffic. (Queue the worst traffic jam of your life, yea, this was that kind of traffic jam.)
He saw a frios stand on the side of the road, and the MAGIC intervened.
(Do you believe in magic? We do!)
Cliff pulled off, walked up to the frios stand to escape traffic for a minute, and took a bite of his future.
a Key Lime Pie frios was chosen on this fateful day. It was Cliff’s first flavor, and it transported him to a beach in Florida and out of that crappy traffic. This is the power and magic of a frios.
Cliff was so mesmerized he called his wife and told her, “we are buying a “Popsicle” company.” Randomly buying a dessert company could sound like a crazy statement. Still, Cliff wanted in because of the moment of HAPPINESS and MAGIC it delivered to him while being stuck in traffic. The company has grown from a brick-and-mortar shop to pivoting to survive in the middle of the pandemic of 2020 to tie-dye for food trucks or ice cream trucks.
as Cliff’s vision for frios has evolved, the happiness it brings stays the same. We love rolling in our tie-dyed “Sweet Rides” to neighborhoods, events, and parties. we love to crash a good party and for sure bring the party too!
these frozen delights on a stick take you away. we have 76-year-olds and kids alike who get so excited to see our “ice cream truck” that we affectionately named it “The Sweet Ride.” we love these moments of joy, happiness, and dignity that we exchange daily with our guests. we love brain freezes, sticky fingers, and a little sugar rush; we know it comes with happiness, laughter, and a moment to SLOW THE HECK DOWN and look for the MAGIC in every damn day.
Spreading happiness one frios at a time
cliff is the captain of this ship, also the ceo, the OG.
cliff runs a lot. maybe running a lot is an understatement. he’s tough as nails. (search cliff kennedy on youtube and peep him running like forest.)
he bought a popsicle company. he is intelligent, kind, and driven.
his wife is his high school sweetheart. true love still exists.
things that make cliff happy: good red juice, aka wine, his 3 little kiddos who keep him running, (they are his world), and alabama football. he tells us all that his wife is more brilliant than him. fishing is his happy place.
patti rother is our president.
sometimes we call her madam president.
sometimes she doesn’t think we are funny. (but we are.)
patti comes to frios with years of experience and a heart of gold.
patti has an abnormally long wingspan and a photographic memory.
patti plays 256 instruments. okay, we are kidding, but she plays like five, and that’s not a lie. things that make patti happy: her daughter maya, her wife sarah’s boisterous laugh, her epic garden, spontaneous adventures, and solitude with a good book.
jeff is the coo.
jeff keeps everything together. he is our hero behind the scenes. he is also semi-retired ems and has saved countless people’s lives, so he’s a LEGIT hero. he’s also a movie star (literally).
no one would have frios without jeff.
jeff has an affinity for good music, and in his mid-thirties, he picked up the gitfiddle. he lives for tuesday nights, his favorite night of the week, where a bunch of “old dudes” have a jam session.
things that make jeff happy: good bourbon, the ocean, fishing, and his boat. his wife who “puts up with him.” his boys, who are his world.
chh (chief happiness hustler)
ingrid wears a lot of sombreros.
as the “chief happiness hustler,” She’s in charge of managing marketing, building a strong, fun, and natural culture that revolves around our people and she is the creative genius behind our brand.
Ingrid is the best kind of quirky, enjoys a good belly laugh, and truly knows f-u-n! most importantly, she’s the same at work.
She’s always on the hunt for good food, adventures included.
Ingrid likes variety and has taken multiple avenues in her career, Keeping it fresh and exciting. From owning body shops, managing the biggest comedy club in the nation, to restaurant entrepreneur. You name it, she’s done it.
Ingrid loves a good challenge, loves good opportunities, and absolutely loves good-hearted people.
things that make ingrid happy: her cockapoo beatrice, an interesting podcast, music, especially live music, creative projects, an excellent deep conversation, a hearty laugh, learning something new, and coffee.
joseph is our marketing director.
sometimes he dances in the dark.
he is serious about alabama football and says “roll tide” often.
joseph was one of the first happiness hustlers.
joseph loves his family, like woah. he is a peacekeeper.
things that make joseph happy: his wife karen, his crusty white dog trixie, a good puzzle, kramer from seinfeld (they look alike), his faithful friends, gaming, and always good food.
director of accounting
when matt grows up he wants to be a basketball coach.
he’s a slam dunk for us.
matt is the keeper of the numbers at frios.
he knows things like how many frios we have sold year to date.
he makes office-friendly bets with numbers.
matt loves basketball, numbers, equations, spreadsheets, and data. god bless the man. it’s not everyone’s strong suit.
what makes matt happy? his wife morgan, their daughter raelynn, and dog louie. catch matt fishing to decompress. also, if you are playing five-card stud, invite him, sorry if he takes your money. we warned you.
time to unleash your inner peter pan.
we’re in the happiness business.
and cousin, business is a-boomin’.