Within the past few years, video content has exponentially increased in value to both the producer and even more so the consumer. Video content is a staple for every digital marketing strategy and the trend does not seem to be ending anytime soon. When Instagram launched years ago, it was all about pictures. That of course in part was due to the state of smartphone technology at the time. As smartphones became more prominent, they also became vastly more powerful, including major upgrades to smartphone cameras along the way. There are countless benefits to using video content. These are my top 3 reasons why you should be using video content in your marketing strategies and how you can implement it today.
Video shows authenticity
As a member of an audience, when you see traditional content such as a picture or a created graphic, you may not be able to get the best feel for the people behind the brand. Sometimes that may be intentional depending on the particular brand’s initiatives. Not to downplay the effectiveness of traditional content, but video just grasps peoples’ attention and is the easiest and quickest way to show the authenticity of your brand. The audience is able to view the true enthusiasm and personality of a brand because of its video content. This will naturally lead to higher engagement and a stronger trust with your audience.
Video receives higher engagement
There is a significantly higher chance for the audience to stay engaged with video content rather than traditional content or text. Data shows that a viewer is more likely to retain the information presented to them if it is through video rather than from picture or text. This along with the authenticity that has already been established from video content will continue to grab the viewer’s attention and keep them coming back for more. The creative possibilities of video content make it that much more valuable too and make it possible to be used over and over again.
Video builds trust and loyalty with your audience
Now you have established authenticity and have conditioned your audience to consistently engage because of your video content. As a result, you have built trust and loyalty with your audience that will keep them tuned in every single day. They now know who you really are and genuinely enjoy viewing your content every time they log on to Facebook and Instagram. If you have really nailed it, maybe they are signing on just to see what you post next! Check out one of our latest videos of a collection of scare videos we like to use for #sundayscaries.
There are various other benefits of using video content in your marketing strategy. Check out this blog from HubSpot where they go into other reasons why video content is king and how to implement it into your strategy today.