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Frios Gourmet Pops Taps ‘Zee to Lead New Mobile Franchise Concept

Frios Pops Mobile Franchise

When COVID-19 hit, Frios transformed its franchising system to a mobile franchise and quickly released a new FDD in June along with its tie-dye wrapped vans.

“It’s just a more simplistic idea, and easy for one person to run versus a storefront…we say it’s so easy your kids could do it,” Groom said. “I’m notorious for bringing my kids along with me to pass out pops, and they enjoy the heck out of it. It’s such a simple model, really anyone can do it.”

Groom’s goals include getting the brand to a place where it can have 10-12 vans waiting at corporate to roll out to new franchisees when they sign up.

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