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Frios Gourmet Pops Hires Alison Groom as Director of Franchising

Alison Groom Frios Franchise Development

During the pandemic, Frios Gourmet Pops completely transformed its franchising system to a mobile franchise. With tie-dye wrapped vans, Frios now plans to rapidly expand its footprint beyond its current 40 franchisees with the help of Alison Groom. Frios made the hire within its own system as Alison is a franchisee in Keller, Texas.

“Alison is the perfect fit for this role with Frios. She was finding new franchisees for us before this promotion, and I believe with more resources behind her that she will be a great asset to our team,” says Cliff Kennedy, CEO of Frios Gourmet…

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